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Those turning 18 in 2000 was the key to the first wave. The older staff members who are early wave Millennials definately have different attitudes than the younger Millennials. After the Second World War there was a baby boom, hence the name. Continue with Recommended Cookies. Del, you hit the nail on the head. If you haven't heard of Generation Jones, you're not alone for years, the generation was lumped in with boomers until author Jonathan Pontell coined the term in 1999. , Unlike the older Boomers, Generation Jones were not born immediately after the Second World War. We were spectators to the idealism, culture, passions, and conflicts of the 1960s. It no longer reflected what it had been just a year before. In part, it comes from the idea of a large anonymous generation. If you are new to generational research, you should. But how is there a need to be so arrogant by stating the people who identify more so as Gen Jones that we want to latch onto anything thatll allows us to be viewed as younger? We ate McDonalds all the time. This make much more sense. One thing I should point out though is my grandfather, who was born in the late 20s, seems to have more of a Greatest Generation temperament, but that may be because he benefitted from the GI Bill, having been drafted at the tail end of WW2, even though he was never sent off to combat, since the war ended before it would have perhaps been his time, so who knows. Some suggest the end date on Generation Jones is really 1968. Jonesers and Boomers have a lot in common. Born 1955-1964 While Early Boomers had major icons to look up to, Generation Jones was too young to remember these icons in their zenith. Very late to this party, no one will see this, but I had to look again you make sure I hadnt written this. My only regret is that I was born just a tad too late to fully enjoy the Beatles, Summer of Love, etc. For me, the dividing line between us and the Boomers is that we have no memory of when JFK was killed. Even Pontell admitted that his light bulb moment was in grade school, when a teacher 15 years his senior informed the class they were all part of the same generation. Don't Let GenJonesers Vote Against Themselves! But, Pontell argues, the Boomers born between 1945 and 1954 the group whence the hippie was born actually grew to form the countrys first autonomous youth culture with overwhelmingly influential and sometimes radical ideals: challenge authority, protest the war, and rebuild the system. Zillennials - Wikipedia However there were hippie abandons to be seen in various places around but no hippies to be found anywhere. If a signpost of the boomers was JFKs Inaugural Address, on the good of public service, followed by Johnsons Great Society, a signpost for Generation Jones was Reagans inaugural, stating that government is not the solution to our problem; government is the problem and breaking the air-traffic-controllers union in 1981, wrote Jeffrey J. Williams in the Chronicle of Higher Education. The 8th graders, who had experienced a year of this treatment (which sounds similar to what a Gen X friend of mine born in your year described as his school experience). How did they influence? The name comes from an article in Time magazine from the 1950s, and alludes to the fact that the . Yes, that was hyperbole in retrospect but it seemed plausible to a lot of people at the time. And, for the matter of him thinking were trying to latch onto a definition as a means to claim were younger, one could just as easily claim the earlier part of the Boomers are just old fogies, but maybe thats just Michael who thinks that? If you want to define smaller demographic groups to market to, then I can see the value. Sociologists now regard them as a distinct generation. I am not sure what forces would make the cycle of generations become shorter. I was born in 1955. I was the young uncle, but we clearly had different pop culture, social and educational experiences. This might have changed as it was several years ago. While Disco is part of the narrative, real Jonesers, such as the full-scale rejection soaked into the film Repo Man, were the first to reject mainstream rock. I am a Gen-Xer (born 1966), and I fit the generational stereotype in that I am very pragmatic. Although lifespans are getting longer, this would probably lead to a longer generational cycle rather than a shorter one. My grandmother in 24 and my mother in 42. On Thu, Aug 27, 2009 at 8:54 PM, Dave Sohigian wrote: approve. But both Generations act according to their Archetype at every phase of life theyve occupied. "The boomers were out changing the . All Rights Reserved. To call me and my sister boomers doesn't feel right and never has. But my friends & I enjoyed the immediate aftermath & runoff of it all and carried with us the same 1960s/1970s/1980s attitudes that are attributed to the Boomer generation as a whole. I believe that while Strauss and Howes work has certainly added to our overall knowledge, thier work over time has become less relevant. The idea is that there is a generation between The Boomers (born 1943-1960) and Generation X (born 1961-1981) that has traits of both but does not really feel it belongs to either. I see the same thing with the GenX/Millennial Cusp. Generation Jones were children during the sexual revolution of the 1960s and 1970s and were young adults when HIV/AIDS became a worldwide threat in the 1980s. Generation Jones is catching on in such a big way because its true, and Jonesers clearly relate to it. Strauss and Howe have acknowledged in their writings that the start and end of generational cycles show some differences, but categorizing them as separate generations (such as Generation Jones) only muddles the cohesiveness of the model. Perhaps a compromise could be reached for those who are born on the cusp of generations. Gen Z Can't Afford the Rent - The New York Times But hints of the rubble left behind are there with the Patriots' quarterback. These Gen Jonesers were too young for Woodstock, the "I have a Dream" speech, and the assassination of the first Catholic president. We really are a DIFFERENT GENERATION. I dont identify with my sisters Gen-X children mostly born in the late 60s through mid 1970s. A flurry of comments ensued. Again a strong majority, but it does mean that over 37 Million people wanted Mondale to be president. I am glad that the charts have been helpful. Im a so-called GenJoneser, and although I hate that lightweight term, as Ive mentioned on my blog, I do think the Jones description is right on the money. Market Business News - The latest business news. The word generation as a group or cohort in social science signifies the entire body of individuals born and living at about the same time, most of whom are approximately the same age and have similar ideas, problems, and attitudes (e.g., Beat Generation and Lost Generation ). In a 2011 USA Today articleStuck in the Middle, he described Generation Jones. At the same time, we were too young to help invent the counterculture or the anti-war movement, and too young to participate until they were either obsolete or passe. Generation Jonesers were too young to participate in the ideological arguments baby boomers were having about Vietnam, civil rights, abortion and women's rights. Generation Jones, the Sixties, and The Invisible Circus I read your posting (very well written!) However, over time, sociologists began to embrace Generation Jones as a separate generation. Initially, we mistakenly lumped Genejonesers with Baby Boomers because they were born during a high birth rate period. too many of the last part of the generation would be children of the first part. Generation Jones is one of the most sought after voting blocs by both conservative and progressive candidates alike: Although this group tends conservative, theyre just influenceable enough to swing the other way. Gen Z Can't Afford the Rent. My mother was a Baby Boomer, and I'm part of Generation Jones.". But Im on the cusp and have characteristics of and shared experiences with Millennials. Technically, Im a Boomer, but have never considered myself as such (I believe Im about 8 yrs your senior). It shouldnt come as a surprise that some people are skeptical of a schism among Baby Boomers. There are still plenty of Jonesers that arent aware of this generation, but so often when they hear about it and they check it out a little bit, its automatic resonance with this age group. You don't have a choice about which generation you are a part of (just like you don't have a choice about which country you are born in) but you can choose whether you accept the values of that generation. One of the things I find most striking about this are the polls which repeatedly show that when asked, people born 1954-1965 identify much more with this generation in-between, rather than with the surrounding generations Boom & X which are supposedly correct. I think the only reason someone my age might want to glom onto the Jones idea is because we are all getting older and looking for ANYTHING that will allow us to somehow be viewed as a member of a younger group. I think Dave is trying to make the point about GenJones? The concept is that, for the most part, each generation is about 20 years (give or take) and they follow each other in a specific pattern (Hero, Artist, Prophet, Nomad and so on). Same question as Generation Jones. This is a group of people whove had to adapt and reinvent their entire lives. That is enough to tip the scales and shift the attitude of society. Xennials. How is it different than the way Boomers have faced retirement? As are the 1980s MTV popstars. If the Silent Generation surprised you, wait until you hear about the Generation JOnes (yes, it's a real thing, 1954-1965). The closer we get to accurately determining the correct generational boundaries, the more predictive we can be. Generation Jones: An Ignored Generation | Lipstick Alley Yes I do recall that there was more protection and structure with those on the cuspe than those older. Well-written article. I did not know that Pontell had a book I would be willing to read it if there really is one. The problem with creating new generations that are shorter than 20-25 years is that it confuses understanding of the generational cycles. I find us older Gen Xers born in 60s to early 70s to be different in how we were raised, values and interests compared to folks considered to be on cusp of X and Millennial gens. Barack Obama (born 1961) is America's first and only Generation Jones president and proudly identifies as such. [41][42] Generation Jones voters are likely to contain the highest proportion of Brexit voters. Generation Jones has caught on in part because it *really speaks* to a lot of peoples lived experience. Generation X people were born between the mid-1960s and the late 1970s. As a result, Generation Jones is characterized more by a trepid pessimism toward institutional solutions for the common welfare, and thus, embodied a shift to individual self-realization. @michael I think he was actually 1965 but as I mentioned in my other posts, the demographers demarcation of generations is not as useful as the cultural demarcations. So now you see Jonesers, who have done well in general financially, looking at ending work and considering what do they do at this point in their lives especially with increased lifespans. My best friend my great grandmother. That much is obvious, with every question deflected. Leo . Reddit, Inc. 2023. They didnt march on Washington or burn their draft cards. Its easy to assume that Baby Boomers are all conservatives who want to make America great again, simply because the first swath of them was born during the postwar era, when the U.S. GDP was half the GDP of the world and segregation was still enforced. My mother was a conservative Southern Boomer from North Carolina which we visted often growing up. It left a certain unrequited craving that has informed their consumer behavior and their business behavior and political behavior for all these years. As for not remembering the 60s. And I know this is going to rattle some people's cages on here and they will hit me with harsh comments and downvotes, but none of that will change the fact that that's how it is. Many of them never were. It could be Generation Smith or Generation Doe or Generation Jones. Other members of Generation Jones include early computer pioneers such as Bill Gates, Steve Jobs and Tim Berners Lee. 7 once-controversial TV episodes that wouldnt cause a stir today, 150 of the most compelling opening lines in literature, 14 facts about I Love Lucy, plus our five other favorite episodes, Defining Millennials, Baby Boomers, Gen X and Gen Z: The cutoff years for each generation. Think of what was happening in the 60s: It was sort of a new, improved American Dream. What Gen Jones, Xennials, and Zillenials actually are Turns out the man in the documentary was a member of Generation Jones. Generation Jonesers came of age when the economy was looking worse and worse and the future did not look bright. dsohigian, I do think a cusp like concept should be considered when talking about Generations. "They dont really like the president mocking those one bit."[45]. My case is Grunge was a big influence, I remember the Gulf War vividly, and many of my friends had older siblings born in the mid to late 70s. "There are lots of seniors out there that also have senior moments," Pontell says. I feel I have many of the Xers traits and some of the Boomers. The term Generation Jones was first coined by the cultural commentator Jonathan Pontell, who identified the cohort as those born from 1954 to 1965 in the U.S. who were children during Watergate, the oil crisis, and stagflation rather than during the 1960s, but slightly before Gen X. https://en.m.wikipedia.org/wiki/Generation_Jones 13 Without the indie music of the 70s and 80s, theyd be no 90s indie music. Read The Fourth Turning or any of their other books and I think you will see the power of their theories. What are the needs and desires of Xennials and Oregon Trail Generation and how theyre different from Xers and Millennials? He chose the name Jones in 1999 as a sarcastic nod to the keeping up with the Joneses culture in which they were raised, coupled with a slang term popular among their age group, as in Im jonesin for some pizza.. The early Xers were stupidly included in the main stream Boomer definition, which lamely encompassed birth dates as late as 1965 (one I say actually stretched it the 1967) this is clearly wrong slam dancing to hard core punk bands in LA clubs during the 2nd half of the 80s is definitely not a Boomer characteristic. Theres just too great of a span a time between us (I was in Kindergarten when the oldest got married and had her first kid). Updated by the minute, our Dallas Cowboys NFL Tracker: News and views and moves inside The Star and around the league . dsohigian, do you believe that there is an in-between generation between Xers and Millies? Baby Boomers Are Different Than Generation Jones - Forbes And I question if thats what any other Gen Jones believer thinks so I hope more of us come here and speak up on that! Individual people have personal experiences that define them that could even distinguish them from others born in the same year. But the important thing is that a balance point is reached where over 50% of people would favor the attitude of one generation or the other. Same with the midlife Gen-Xers who definitely act like mid-lifers. Sad but true. I feel the film, even if its not all that great in my opinion, is basically a testament to the fact this generation exists. It all depends on the individual. This niche generation within the Baby Boom is a highly covetedand I think this is particularly true during these times of transition (like we are in now). And I predict that the next 10-15 years will see similar acknowlegement of the perspectives of people born between about 1976-1982. The word actually dates from the Harlem Renaissance in the 1920s, but it was really an obscure word until the 1970s. As such, we didnt feel that we were going to change or save the world, or that we were special. I always thought I had more in common with folks about my age and older not younger. Thanks Richard. While charismatic leaders like John F. Kennedy and Martin Luther King Jr. inspired millions of older Boomers to work for and witness positive social change, younger Boomers were in preschool or not yet born. I mention all this because I feel the influence of the family unit (immediate and/or extended, biological or not basically the nurturing environment) cannot be overlooked when discussing the fine details within the broad-brush discussions of generational characteristics. Sociologists have since weighed in on how the Baby Boomer classification is probably inaccurate for a large group of people born between 1946 to 1964. So, I say to Michael, there is absolutely nothing absurd with how one identifies, and your being so arrogant over it because you dont wrap your thoughts around it just means your generational thinking is different. They are the most conservative voting block in our country, and there are 53 million of them. No, it is not absurd, not by any means. I know I hadn't until I heard someone use the term and looked it up. The name refers both to being anonymous or invisible and to the slang term "Jonesing," an offshoot of "keeping up with the Joneses" that means a craving or strong desire for something.. "Generation Jones is the social cohort . Your summary of your challenges sound very Gen X having to figure it out for yourself, growing up at a time when the world didnt really care about kids. The popular perception is that they all watched Leave it to Beaver, and actually bought that vision. You most probably have traits of both gens. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. The name "Generation Jones" has several connotations, including a large anonymous generation, a "keeping up with the Joneses" competitiveness and the slang word "jones" or "jonesing", meaning a yearning or craving. Adaptability. [40] And dont worry about the Boomer generation being erased; they will make sure they go down in history as the most (self)-important generation ever, while Gen X will be the one erased (much like the Lost generation before us). Then I came back to The States and spent a lot of time researching who this generation is, came up with a name for it, and put it out there. I think some would argue, why not give them more choices?, but it really depends what you are trying to do. Identifying with Gen Jones in no way means I am pretending or wishing to pass myself off as younger. There is a generation between the Boomers and Xers, and 'Generation Jones' - what a great name for it!". Its when you get to decide where you stand and your relationship with your generation. Nice try, Michael, but not a winner in your theory. Finally, what are some of the biggest misconceptions people might have about Jonesers? Meet Generation Jones, Born 1955-1965: Who They Are, What - LinkedIn They shared similar pop culture and MTV with Gen Xers. And don't forget Xennials, Generation Alpha or Generation Jones. Baby Boomers were born immediately after the Second World War when couples started thinking about starting a family. I think that concept just really resonates for people in this age group: They were given such huge expectations that were largely left unfulfilled. Each generation has a specific character, and these are shown on the chart by the various colors (the archetype for each of these generations is shown in the legend on the right). If you were born between 1954-56 and 1964-65, you might also call yourself a Genjoneser. Trump and the Generations Part 3: When Did the Fourth Turning Start? There is a solid reason for the +/- 20 year span as well as the cycle of 4 generational types. I dont really like the Beatles but they broke up before I had a radio. Gen Jones doesn't do that at all it's a cute name looking for a purpose. My question about Generation Jones (and other divisions) is whether it helps in that effort or just confuses. @michael I'm right there with you. Please register to participate in our discussions with 2 million other members - it's free and quick! Kamala Harris: Boomer, Gen X Or Generation Jones? - Forbes Just an opinion and a vantage point from personal experience; and not to say that you still dont traits from both gens. By the time Generation Jones came of age, it was no longer possible to make love, not war. What really should happen is for society to go back to Gen Y to designate late 70s to early 90s births and restart the Millenial generation from early 90s to somewhere in 2000s. While in high school, members of Generation Jones had a distinct feeling of having just missed the real hippie era. Marketers took note of their spending habits and, almost 20 years before Pontell named the group, began to target products, services, and ideals to this unique segment, over and above their crunchy older brothers and sisters. Meaning I, a Gen X, would have no music. Which traits would stand out for me ultimately X or Mill? Your email address will not be published. Born the last week of October 1960, I absolutely have nothing in common with the boomers.Regardless of my ageor yours there is still a subset of us that are more Xer than boomer. I think that \Generation Jones\ is a cute name looking for an application. I think the key difference between Gen X and Gen Jones is that Xers didnt have the 60s at all. Part of it has to do with our upbringing, particularly in the 60s and 70s; of course every generation is defined in part by its formative years. The character of the late Boomers (as you point out) may be less conservative, but that does not make a separate generation. You just dont see that underlying idealism and optimism.. Typically, which ever side of the line you were born in, you're a part that main generation. Which generation are you? Millennials, baby boomers or Gen Z In 1976, Tom Wolfe dubbed the 1970s the "'Me' Decade." There is a difference in attitudes from those Millennials who were in 7th or younger grades, which is kinda there and kinda not in the two grades I mentioned earlier. In college, I remember a particular intro marketing class, it was required for all business majors. What we see among Jonesers is this really intense desire to live out their lives in a way they really werent able to in earlier years to reconnect with those original childhood dreams. Real Generation Jones is an even a smaller, niche sub-category. Until Generation Jones can help answer those questions it wont be of much use in predicting the future. [16][17][18] Pontell suggests that Jonesers inherited an optimistic outlook as children in the 1960s, but were then confronted with a different reality as they entered the workforce during Reaganomics and the shift from a manufacturing to a service economy, which ushered in a long period of mass unemployment. The Lost Generation: Gen Jones - The Oklahoma 100 Her son, my grandfather, had an 8th grade education and better pay and benefits than anything Ive seen since I graduated college in 82, just in time for my first recession. I can't speak for Gen Jones or Zillenials, but Xennials is a real thing at-least according to Wikipedia Xennials are the micro-generation of people on the cusp of the Generation X and Millennial demographic cohorts. Generation Jones has been covered and discussed in newspapers, magazines, TV, and radio shows. The younger Millennial staff members expect the camp to give them something, because their working there is a privilege for the camp (that inflated hubris). The thing I don't understand is how they could only make the X generation 12 years in length; 1965 to 1976. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. , Today most older Boomers are enjoying their retirement and their grandchildren, but many members of Generation Jones are still working, and some still have college-age kids to support. The moniker was helped to popularity in the late aughts to denote a young breed of new leaders, those who often felt overshadowed and overlooked in the wake of the larger boomer generation.