Pay television provider DStv has announced major changes to its subscription offerings in Liberia, including lower package prices, a simplified subscription structure, and expanded entertainment options, as parent company Canal+ seeks to make the platform more accessible across Africa.
The changes follow Canal+’s acquisition of MultiChoice, DStv’s parent company, a move the company says will strengthen investments in content, innovation, and customer experience across the continent.
The revamped service, introduced in Liberia as part of a broader product rollout, represents one of the most significant changes to DStv’s pricing and package structure in recent years.
Among the key adjustments is a reduction in subscription costs for selected packages. DStv’s entry-level Starter package is now priced at US$7 per month, while the company says subscribers will benefit from a broader range of entertainment options across all package tiers.
Speaking during a promotional edition of The Living Room, a customer engagement program broadcast on OK FM and simulcast on Spoon FM, Prime FM, Hot FM, and Cool FM, MultiChoice Digital Marketing Specialist Cynthia Awuor Joel said the changes were informed by customer feedback and the company’s commitment to reaching a wider audience.
“We have had people say DStv is for the rich. There’s that perception that DStv is for a specific calibre of people. But that’s not what represents our brand. We are here for entertainment, for African entertainment,” Joel said.
She said the company had listened to concerns about affordability and responded by restructuring its packages, lowering selected subscription costs, and expanding content options to accommodate different budgets.
According to Joel, the new strategy centers on affordability, simplicity, and improved customer experience, with the aim of enabling more Liberian households to access quality television entertainment.
Under the revised structure, DStv has consolidated its offerings into four main packages: Starter, Select, Sports, and Ultimate, replacing the previous Access, Compact, Compact Plus, and Premium categories.
The Starter package, priced at US$7 monthly, includes access to telenovelas, Africa Magic programming, Cartoon Network children’s content, and selected football coverage, including a “Match of the Week.”
The Select package costs US$13 per month and adds expanded football coverage, including Spain’s La Liga, alongside additional movie, children’s, and entertainment channels.
The Sports package, priced at US$24 monthly, targets sports fans with access to major competitions including the UEFA Champions League, La Liga, Formula One, rugby, and other international sporting events, while retaining entertainment and movie content available in lower-tier packages.
At the top of the range is the Ultimate package, priced at US$61.77 per month, offering more than 115 channels featuring African and international programming, movies, news, sports, and multilingual content, including Arabic, French, Chinese, and Indian channels.
As part of the launch campaign, MultiChoice has also introduced a promotional offer allowing new customers to purchase a DStv starter kit for US$14. The package includes a decoder, satellite dish, and one month of Starter subscription.
The company noted that installation fees are not included in the promotional price and may vary depending on location and installation requirements.
Joel described the promotion as an effort to lower the cost of entry for households that may previously have been unable to afford satellite television equipment.
In addition to pricing changes, DStv has introduced a new visual identity following Canal+’s acquisition of MultiChoice, replacing its traditional blue branding with a black-and-white design.
Addressing subscriber concerns about content availability, Joel said the company is working to improve content delivery, including reducing delays in making newly released movies accessible on lower-tier subscription packages.
She added that the Starter package now includes more channels than the former Access package and said the company continues to review customer feedback regarding local content, movies, and other programming preferences.
Joel acknowledged that some customers may experience temporary channel adjustments during the migration process as the rollout is being implemented in phases.
Subscribers who notice missing channels after 24 to 48 hours have been advised to contact DStv customer support. She also noted that some channels, including Africa Magic Family, have undergone rebranding, which may result in changes to channel names or logos.
The company said its digital services, including the DStv mobile application, online payments, streaming services, and mobile money payment options through MTN and Orange, remain fully operational throughout the transition.
Joel emphasized that customers who have already paid for current subscriptions will continue receiving services under their existing plans until their next renewal date or until they choose to upgrade.
Under the migration plan, subscribers previously on the Access package will automatically be moved to the Starter package, with options to upgrade to Select, Sports, or Ultimate depending on their viewing preferences and budget.
